trUSt

| truhst |

noun & verb

A firm belief in the reliability, truth, ability, or strength of someone or something.

from Old Norse traust, from traustr ‘strong’.

T-rust is about challenging the way information affects you, and experiment ways that to provoke a behavioral nudge and help you make a better decision. For yourself and also for the environment.

goal

The purpose of T-rust is to create a movement where people will look for valid and qualitative information about the product they are buying. We rely the belief that if you communicate both sides of the information (the good, and the not so good), we can motivate consumers to learn more about their products and raise awareness on how they impact the world through consumption.